It’s not a secret that the colors and their combinations may have a direct influence on a person both mentally and physically, consciously and subconsciously. Psychological studies show that 60% of successful promotion depend on the color palette used for advertising campaigns. When creating landing pages pay particular attention to selection of colors. Otherwise, the colors create the same negative effect as poor quality images, spelling errors in the headlines or a large number of annoying animations. The result may destroy successful conversion. Thus, it’s better to take into account the following principles of color choice. 1. Specifics of The Proposal When designing pages, you must take into account the character of your offer. For example, if you offer goods for children, you should not
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